About

About Us

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I'm Dr. Sekhar Reddy Biddala

" Driven by insatiable curiosity to explore the unknown, push the boundaries of knowledge with a deep passion on technology innovation and incubation that adds value to human life while also transforming the status quo ”

Leveraging 26+ years of multi-disciplinary executive experience spanning global vehicle platforms and large-scale AI ecosystems, I guide corporate world through the complexities of an AI-driven economy. I bring a rare synthesis of deep scientific inquiry and commercial velocity to executive teams and corporate world, enabling them to successfully orchestrate integrated hardware- and software-defined business transformations. My commitment is to ensure that enterprise scale and disruptive AI innovation are permanently anchored by rigorous systems governance, driving both product excellence and unyielding safety standards.

About Me

2020 Current:

Head of Safety /Systems Engineering/Cyber Security , Amazon Smart vehicles
  • L4 autonomy frameworks for scalable safe & secure systems for Last mile and Middle mile domains
  • Open AI/Gen AI based tech infusion into mobility machines Intelligence and digital cockpit frameworks

2019-2020

Director for Vehicle Engineering/Attributes/AD/Homologation, Karma Automotive

2012-2019

Sr. Manager/Director Vehicle Engineering/ Safety Systems & Attributes, Tesla Motors ( MS/MX/M3/MY/Cyber Truck: Vehicle Architecture, Crashworthiness/Safety, NVH, Durability, HVB, Digital Cockpit, Autopilot and AD
Co-Architect of “ Machine That Builds Machine” Initiative )

2003-2012

Vehicle Safety and Attributes Lead: Ford Motor Company & Mazda Motors ( Japan/Asia Pacific) ( Ford Ranger/Endeavor/Figo/Focus/Mazda 6/Mazda 3/ Mazda Cx-9/ Rx8)

2002-2003

Technical lead and Incubator for Tata Auto Components ( Tata-JCI) ( JCI-Germany, Japan and USA: Digital Engineering via computational mechanics)

2001-2002

Quantech Global services, Troy , Michigan ( First Digital engineering at Ford, GM and Chrysler)

1996-2001

Scientific officer, Bhabha Atomic Research Center, Trombay ( R&D-Nuclear Power Reactors & Defense programs)

LinkedIn Profile:

My expertise

26+ years of Product development expertise & leadership in
multi-dimensional product realization

Accomplished Engineering Executive with 26+ years of leadership in Product development of safety-critical hardware-software systems across Automotive and Aerospace (EV/eVTOL) systems.

Proven track record of scaling global engineering organizations at Tesla, Amazon, and Ford to deliver L4 autonomous platforms and secure BEV/ICE architectures.

Expertise in Safe & Secure incubation & integration of human focused Open AI & Gen AI with RAI into mobility domain with realizations in Autonomous Driving (L4), Digital cockpit, Car controls & Smart Tech in EV/ICE ecosystems.

Expertise in Safety frameworks for Autonomous systems for mobility with secure E2E CX using state of art virtual and HIL/SIL/DIL based test frameworks for objectivity and decisive data analytics.

Expertise in safe & secure vehicle intelligence infusion through embedded AI within realms of FMVSS/ECE/NHTSA/ISO Currently working with NTSB/NHTSA for a draft regulations on AD Safety/ DD).

Expertise in next gen active ADAS systems and integration with pre-crash and upfront predictive technologies for smart adaptive safety tech with FuSA/ SOTIF frameworks of ISO and EURONCAP/USNCAP.

Expertise in conceptualization and realization of EV/ICE ecosystems from concept to reality of a product through systems engineering and scalability ( PD in Vehicle Engineering, EE architecture, HVB, PT, Interiors, Exteriors, Aero etc.,)

Specialized expertise in Crashworthiness and Human safety for 5-Star NCAP, Regulatory & real-world safety in Vehicle designs.

Education: PhD., in Crashworthiness & Human safety in next gen mobility industry with EV and connected vehicle ecosystem



Awards & Achievements:





University Collaboration




Patents


  • “ Model-X Rigid B-pillar deformation mode for Side impact”
  • “ Sonification on E-coat and hydrogen de-gasification”
  • “ Multi-cell Crashworthy structures for enhanced energy absorption”
  • “ Model-X second Row Seat riser extrusion for Safety”
  • “ Intelligent and Adaptive Safety systems for Smart cars”
  • “ Advanced automotive Electrical / Electronic Architecture (Power BackBone & Network SpinalCord)”